Our Journey

Discover a Mark of Excellence & Elegance in Fine Jewelry

Our History

In 1978, I founded a company in the heart of New York’s diamond district with a mission to import diamonds from world-renowned diamond capitals, namely India and Belgium, and wholesaling them to jewelry manufacturers across the country. In the late 1980s, we expanded into jewelry manufacturing and supplying to major national jewelry chains, department stores, and independent jewelry retailers. I am proud to say that my 40+ years of experience in the diamond and jewelry trade has given me a unique perspective on this ever- evolving industry.

Our Core values

The world has changed over the years, and so have diamonds. Our concern for the environment has become a part of our mission. We are proud to be a part of a movement that aims to cultivate an ethical, environmentally sustainable, and transparent jewelry industry. Our Lab Grown Diamonds are grown in a lab with a cutting edge technology and yet retain all the natural and physical characteristics of mined diamonds. What sets us apart is our ability to cater to conscientious clients who are looking to buy jewelry with diamonds that are procured from a responsible source.

Yogi Desai

Why Choose Us

Now, for the first time in 40 years, we have an opportunity to offer lab-grown diamond jewelry directly to consumers. Our company provides real value for money. Most mined diamonds available today are sold through a diamond cartel, a near-monopoly keeping the cost of rough diamond artificially high. At the same time, Lab-Grown Diamond are manufactured and sold on the open market by independent entrepreneurs at a very competitive price. Our free-return policy, lifetime repair service, and price -match guarantee speak volumes about our commitment to achieve the highest level of customer satisfaction. Our goal is to win your trust and confidence by offering the best possible product and service at the lowest possible price.

A Message from our Founder

Dear Customers,

The Lab Grown Diamonds are a major disruptor in the jewelry trade. In a nutshell, LGD is to the jewelry industry what Tesla is to automobiles, Uber to public transportation, Amazon to retailing, and Airbnb is to the hotel industry.

As a 40 plus years’ veteran in the jewelry industry, it has given me a unique perspective and vision for how we want to progress in this ever-evolving market. Our concern for the environment is the defining value that guides our future progress. We have dedicated our efforts to use high-quality LGD’s which are environmentally sustainable and competitively priced. For centuries diamonds have been treated as the ultimate expression of love. We believe that your symbol of everlasting love should be created and crafted through ethical means. We hereby denounce any involvement in exploitative diamond mining and trading in Africa or any other countries as well as any exploitation of child labor in manufacturing or mining diamonds. Our diamonds are 100% conflict and guaranteed to be blood-free.

I feel privileged and honored, and sincerely wish to thank you for visiting www.realnrare.com. We hope you can select a product of your choice which would give you and your loved ones joy forever. Please do take a moment to spread your love for us. Write about your shopping experience and share it with your friends and family. Our goal is to win your trust and confidence by offering a superior product at the lowest price with excellent service. We hope that you will continue to be a part of our ever-growing family of consumers with love and conscience in their hearts. Please reach out www.realnrare.com every time you think of sharing and spreading love.

Our aim is to spread love one diamond at a time, and what’s more, our diamonds are just as real and loving as any other.

Thank you.


Yogi Desai
Founder CEO

Saved Items (0)
  • Use this space to save the products you like. To add a product here, simply click the icon.